I'm an award winning marketer with over fifteen years of international business experience. I live in Sydney, Australia, but I was born and raised in the North West of England. My accent sounds exactly how you'd imagine it to. After almost two years in a role equal parts rewarding and challenging - leading the development and optimisation of group-wide engagement - I've gone back to my roots, as Head of Social at Westpac Group. Prior to this I had a ridiculous amount of fun pretending to lead an amazing group of game-changing marketers at Fox Sports, using a strategic combination of bad comedy, back-hand-high-fives, and far too much coffee. I've previously done some geeky stuff I'm also very proud of at companies including Vodafone and ING Direct.
In a previous life I drove rally cars competitively for a while, picking up a few trophies (and bruises) along the way. I fly a bit, too.
Westpac’s vision is to be one of the world’s great service companies, helping our customers, communities and people to prosper and grow. Our strategy seeks to deliver on this vision by providing superior returns for our shareholders, building deep and enduring customer relationships, being a leader in the community and being a place where the best people want to work. In delivering on our strategy we are focused on our core markets of Australia, New Zealand and the near Pacific, where we provide a comprehensive range of financial products and services that assist us in meeting all the financial services needs of our customers. With our strong position in these markets, and nearly 13 million customers, our focus is on organic growth, growing customer numbers in our chosen segments and building stronger and deeper customer relationships.